Rothy’s Email Design

Rothy's champions sustainable fashion by transforming plastic water bottles into women’s and men’s shoes, bags, and accessories. As a graphic designer, I integrated beautiful, on-brand visual experiences with a marketing strategies that drove sales and customer loyalty.

Problem: As one of the largest sales drivers for our company, the email channel requires a high level of visual appeal and targeted strategy encourage users to both purchase product and build brand loyalty.

Solution: I creatively spearheaded all email user experiences by executing strategic marketing goals while elevating each visual narrative. Each email varies in purpose, ranging from announcing a new product launch, teasing the upcoming release of a new shoe color, or encouraging folks to explore products in their favorite colors. For each email, I ensure the following:

• The email is visually on-brand. Each email must look and feel like the Rothy’s brand. To accomplish this goal, I developed a visual style-guide that lays out the typography, colors, padding, and other visual guidelines that ensure unity between all email creatives.

• The email is strategic. The creative must tell a story that not only drives sales, but also brings the customer closer to the brand.