FabKids Email Design

FabKids is a children’s fashion subscription company that offers unique, affordable shoes, clothing, and accessories to help kids feel confident in their own clothes. As a graphic designer, I integrate beautiful, on-brand visual experiences with marketing strategies that drive sales and customer loyalty.

Problem: As one of the largest sales drivers for our company, the email channel requires a high level of visual appeal and targeted strategy encourage users to both purchase product and build brand loyalty.

Solution: I lead all creative email user experiences and ensure that each send clearly communicates our bright, playful brand voice while adhering to seasonal campaigns such as holiday or back-to-school, shown below. Additionally, I collaborate closely with the marketing to execute marketing milestones for both monthly campaign and yearlong revenue goals.